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Halloween Costumes 2026: Google’s Top 10 Trending Picks, From Buddy the Unicorn to Agamemnon

October 17, 2026 by Kasim Pathan

Hand-drawn editorial cartoon of trick-or-treaters on a porch at night: a person in an orange unicorn mascot suit with a purple heart, a Greek king in a toga and crown, a person with a bowl haircut and oversized clothes, and a child superhero, under a full moon.

Google’s Frightgeist 2026 ranks the spiking Halloween costume searches: Buddy the Unicorn, NeeDoh, Nikki from Obsession and Agamemnon lead, with couples picks, NRF spending data and what to buy now.